Masterbuilt XL Electric Fryer,
Steamer, Boiler,

The XL Digital Electric Fryer, Boiler, Steamer has always been a best seller of Masterbuilt for over a decade.

It was decided in 2020 to update the packaging from the former Butterball co-branded art to the new re-branded format. Using similar elements from the original artwork, and utilizing brand friendly images; I redesign the carton successfully refreshing a popular product with a recognizable layout.