Smoke Hollow Charcoal Grill Packaging

Smoke Hollow needed a freshened up, rebranded design. The challenge designing packaging of this size is to consider both the graphic esthetics and how the product will hold up from factory to showroom floor.

Direct print on corrugated with full color labels was the best choice for this project. One of the challenges was to come up with a solution for passing regulatory requirements for global markets. By adding only a single yellow color position to the direct print plates, I was able to keep cost down and meet requirements.