Hitch-Haul Motorcycle Carrier Packaging

Hitch-Haul is an automotive accessory line created and owned by Masterbuilt Manufacturing, that features a wide array of products.

The layout for the packaging had to not only follow industry standard regulatory design but had to reach the consumer and show the benefits and features of this product and create a connection to an outdoor lifestyle, while maintaining brand consistency.

To accomplish this all these facets of the design I used outdoor images, the product in various stages of use and informative marketing copy.
The layout was created in Illustrator while the product usage images were manipulated and created in Photoshop.