Bluetooth Digital Electric Smoker Packaging

For another industry first, it was my pleasure to work on a project that introduced Bluetooth technology to the outdoor food smoking industry. This design was created for both the 30” and 40” Masterbuilt Digital Electric Smokers.

The package design reflected a high-end, premium, high-tech feel, that echoed the Masterbuilt branding and marketing strategy, while incorporating required regulatory and certification information into the layout and keeping an effective, esthetic layout.

As with many products within the Masterbuilt family, the package design included a POP (Point of Purchase) window cling that was packed in with the smoker acting as supplementary marketing real-estate for smokers used as a display.