Wal-Mart Endcap Display

One of my responsibilities as a designer for Masterbuilt is to conceptualize new retail spaces for promoting new products for various vendors spaces. Each vendor has their own requirements and allotted space for displays and endcaps.

The vendor requires different types of signage, call outs and labels set up in a specific format. These are provided by the vendor, and my job is to interpret what they require and design it in a marketable, functional format for both the vendor and Masterbuilt.

For this layout, the colors and theme used was a combination of the new Masterbuilt branded look with the new Wal-Mart pickup program branded colors. The files were created and formatted in both Photoshop and Illustrator.