The Ultimate Indoor Comfort Story was a marketing strategy intedended to be a coloring book that would be distributed during system inspections to homes that had children present.
The coloring book served a three-fold purpose.
A fun activity for children, to educate parents about HVAC systems and to inform customers of other products and services provided by Holt Service Company.
The coloring book won best marketing concept at the 1997 ACCA (Air Conditioning Contractors of America) dealers convention.